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One of the most important aspects within any SEO campaign is the requirement for writing good quality content, which will be interesting to the readers.
According to one of the most popular bloggers in the world, what search engines want is 'lots of unique good quality fresh content'.
I would agree with this and would like to dissect this phrase a little more and use it within the SEO context.
Essentially, today's search engines like sites which are big and have unique content which is put on the site on regular basis.
According to a modern search engine these kinds of attributes on a site mean that the site is 'live' and that it is therefore more relevant than some other similar site which is not regularly updated.
As usual, within SEO context, all these statements are relative and depend on the specific nature of the content which is published on the web site.
For example, if you web site is news-related, chances are that if you are not updating it every day, or even few times a day, you will not rank as high as the next company who are publishing news in real-time.
However, if you are publishing a guideline document to web development standards (like W3C documents are), then there is no need to publish that very often (in fact the preference is to publish that material least frequently as possible) but the importance is that the documents are linked to from as many web pages as possible and that as many people are aware of the standards documents and link to those exact pages.
So the relativity of the SEO strategies is outlined very well with this simple example.
Depending on what kind of a site you are running and what your niche is like, the strategies to developing 'good quality content' are potentially very different.
If your niche is too small, there may only be finite amount of information you can publish about that niche, before you are having to repeat yourself (and water down your content), or before you are having to stop writing about that and move into something else.
What is perhaps even more dangerous is that someone may start 'waffling' about their topic, creating 'junk' content just for the sake of 'creating unique content regularly'.
These examples all lead into the huge importance of balancing SEO activities for a site and making sure that all the aspects of SEO are carried out in the right 'mix' (i.e. enough in bound links creation, enough content creation and enough keyword optimisation and so on).
Some people consider SEO as a simple activity, which it essentially is at its core, however, when you put your site into context of 1.5 million other sites which might be publishing on the same or similar topic, some very advanced analysis will be required in order to find your web site's correct market position.
This is why SEO is important and a simple phrase like 'create lots of unique good quality fresh content' is not a simple task at all if you want to harness the most power from a search engine and be able to convert as many of your visitors to concrete goals.
For the good quality content you also need to consider matters like whether the end reader will deem the content as interesting and therefore read it, or, more importantly, recommend it to a friend or link to it.
This is crucial and, again, it is relative to the type of a web site you are trying to create.
If you web site is about entertainment, then serious content may not be deemed as 'good quality' by the users, who might be looking simply for a quick laugh, as opposed to a serious debate on entertainment and its impact on society.
This is in stark contrast to a political news web site where correctness and seriousness of information are crucial parameters for consideration in order to make sure the content is of 'good quality' for your targeted audience.
6:15 PM 
