A picture says a thousand words. How many words does your web site speak?
To my positive surprise, a popular Google Analytics tool has recently undergone a significant makeover and feature upgrade.
Google Analytics has been improved
As a web master I am obviously keen on knowing as much as possible about various analytics tools which can be used for purposes of tracking visitors on a web site.
Ever since it has been published, I have been a regular user of Google Analytics tool, which is based on Urchin software and which is free to use by any member of public, just like most Google offerings.
Recently I have had a conversation with a colleague at my current assignment with Tesco Stores Ltd. with regards to the fact that Google Analytics software was not able to give a user an insight into behaviour of specific user on the site.
The new version of Google Analytics software seems to have totally revamped the look and feel of the interface and brought a lot of useful information usually needed by larger corporations up front, so it is easier to access and overview.
I am pretty certain now that Google Analytics offers this sort of information with this new version, but more importantly (in my view) it enables customisation of dashboard with drag and drop widgets on dashboard pages, which will make future use of the tool much more pleasurable, easy and optimised.
It seems as though now I am able to access more information about all types of data gathered by Google Analytics quicker and to greater depth, which is nice to see.
The new interface is much nicer for use and much more practically organised, so now I know where I can expect to find a link to a particular subcategory of information regarding many sites which I am running on day to day basis and want to know what is happening with their traffic.
It seems as though Google Analytics tool has 'grown' a significant step and maybe even come in-line with some (traditionally deemed as) more powerful, but also more resource hungry tools like WebTrends.
I am excited about Google Analytics once again – even though in the first place I found it to be an incredibly crucial tool for web masters.
Google, it seems, never ceases to amaze me!
6:15 PM 
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