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Modern marketing techniques
Days of leaflets and bill-board adverts are long gone. Google Ads and other free, but effective, marketing methods are beginning to dominate business world.
Past thinking
A while back it was a standard for a typical business to be promoted using leaflets, posters, business cards, brochures, telephone conversations and face to face meetings.
For the modern society we live in today, most of those methods are considered outdated, slow, expensive, not targeted enough and often boring.
At Flexewebs we believe that most of these methods of marketing and promotion are also irrelevant, inappropriate and, frankly speaking, a waste of time.
New ways of marketing
Marketing does not have to cost much and it can be very effective.
All that is needed is structured and progressive thinking related to the way in which people interact. The interaction, of course, can be done in many different ways and through different media.
Some of the most interesting marketing methods these days are: email (perhaps a branded HTML newsletter or correspondence email), social software interaction (through exchanging personal profiles with people with similar interests), face to face forums, exhibitions and business parties and viral (Internet-based) marketing.
Lets have a more detailed look at each one of these marketing methods in order to understand better how they can add to a typical business model.
Well structured email message (especially in a branded HTML format) is a very effective means of promotion and has very powerful effect on attracting people to the product or service.
HTML emails enable businesses to send active hyperlinks to their contacts and promote their brand at the same time.
It is possible to evaluate effectiveness of an email promotional campaign using analytics tools like Urchin (now Google analytics).
A leaflet or a poster will never provide this much functionality and relevance, but it will cost a small fortune to produce, as opposed to being free like an HTML email.
One of the most powerful aspects on an email promotional message is that it can be forwarded to another person (or ever better a group of relevant people).
If this happens, a business has managed to inject an element of viral promotion into its marketing mix, giving it a very powerful means of promotional leverage.
Social software interaction
This is one of the newest ways of marketing organisations at the moment.
It happens when the business owner signs up to a social network (a web site which is designed to connect people) and exhanges messages with other people of similar interests and in similar fields.
This is a form of virtual mingling, like the mingling that would be done after a business conference or during some promotional event.
Some of the modern music industry initiatives have heavily utilised this form of marketing in order to raise peer-to-peer awareness of up-and-coming bands which are soon to be released.
This form of marketing has an element of viral marketing to it and can very quickly and effectively create critical mass for promotion of certain products and services.
Face to face promotion
We have found face to face promotion to be a very effective means of promoting our business.
It requires development of an effective and fairly standardised presentation to be given to all the people who may be interested in the business, products or services.
The best aspect of face to face promotion is the fact that it is real-time interaction and allows for instant gathering of feedback on how relevant a certain product, service or the entire business is to that individual and their organisation.
Face to face promotion is best suited for explaining complex ideas and services, which require fairly deep understanding of context within which they are set.
Conclusion
Now is the time to start thinking ahead about ways of marketing a business in a manner which is free of charge and extremelly effective. It is already more than possible to achieve this goal if use of email, social software, viral marketing and face to face interaction is properly utilised.
