Good Google - Bad Google

I am a very big fan of Google and its services. However, every company has its good and bad points and here is what I currently think about Google's main service offers.

I thought I would give a quick overview of good and bad Google services at the moment (based of ease of use and relevance to a business or a typical user).

Good

Gmail comes out on the top mostly because it is the most frequently used service by us. It works fast, it is clear, has relevant features and it is very ubiqutous (as most Google services). It obtains a straight 10 out of 10 from us. That is not to say that it still does not need some additional capabilities in our eyes.

Some of these may be: folders (yes folders, even though tags are there for organising, we think folders would still be useful), total integration with Thunderbird email client and perhaps ability to upload large amounts of past emails (perhaps received in Outlook) to the Gmail client. If it had that it would be pretty much a complete email application.

Analytics are very useful for keeping up to date with our site statistics and are a very powerful tool in order to understand user behaviour on our web site.

Calendar is not completely finalised application, but already it is very useful for organising time and planning (mostly daily) activities. Some views in Google Calendar need to be fixed and made more easy to use, but overall this is an application which we use very often.

Search is still very good from Google including Maps and Google Earth (which is arguably used only very rarely, but when it is used it is always very useful). I also frequently use Google's key word 'define' in order to fine definitions of terms which I am not familiar with.

Picasa is arguably one of the most useful and powerful Google applications so far along with its web albums feature. I am really looking forward to including Picasa and web albums into the business model much, much more in the short future. 

Bad

These applications are not bad as in 'evil', but are bad as in 'not very useful'.

Page creator is an application which I cannot see as being utilised as well in an overall business infrastructure as other applications which 'do something' for the user. Just one of many issues with Google Page Creator is the fact that the WYSIWYG interface is really difficult to use for creating web pages and the end result is still a packet of HTML pages, which are really difficult to maintain.

Writely is still not up to scratch and requires quite a bit of work in order to make it 'pleasurable' for use by typical web users. The functions menu for Writely is really slow and the idea of creating documents ready for print in writely is very odd (as one cannot see page breaks in the interface).

Orkut is very bad. After seeing that some people are willing to pay for an Orkut invitation I got really excited about this social network. After finally obtaining an invitation and joining the group (for free), I realised that there is nothing exclusive about it and that most people who are members there are idolisers of popular celebrities around the world.

Undecided

These are those applications for which we got initially really excited about and now I am undecided whether they are really worth the effort or where something really exciting needs to be done in order to bring them up to par.

Notebook is difficult to organise and after initial use it becomes very difficult to use in a meaningful way. I ask myself a question of 'What is the real use of this application?'.

Reader is very similar to notebook in terms of usefullness. The fact that it resides online makes it a little 'strange' as it requires me to be online and logged into Google in order to make use of it properly. RSS readers (I find) are best suited as an extension to a browser (as it is the case with FireFox and even then they may not be used as much as I would like to use them).

Blogger is a descent blogging application and the best feature of it is that it is free. However, the fact that blogger features an 'imposed' top search bar on it puts me off quite a bit. It is also not as good for integration into third party web sites as it should be if Google is to offer 'transparent' services to third party partners.

Jason Grant

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