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Univeral user login
'Imagine all the people....'Logging in through the same interface...'Yoooo-hoooo oooouuuu'
Thinking about the process of logging into a web site today, we had a very interesting, but also scary, thought about future Internet structure and the process of logging onto the Web. What is it?
A common task users of web site throughout Internet face themselves with is the need for interaction and leaving feedback, comments, publishing material on the web and posting files of all sorts. Most of these actions require logging in before they can be executed. Reason for this is that unsolicited posting on the web site usually leads to all sorts of spamming and is a potential security risk.
While we are thinking about this, applications like Google Checkout are gaining more widespread influence amongst web sites. We think that is just a matter of time before we see a Google Checkout made available for simple user login process, which will enable easy distribution of users' comments, feedback and similar activites throughout the web.
What are the benefits of such service? We currently maintain username and password details for many services on the web: YouTube, Google, MSN, Yahoo, our on-line accounting company, many forums and so on. This is the case with most users of the Internet. Wouldn't it be useful if these web sites all shared one login system, so that users of all these services could log into one web site (say Google) and from there on be able to use other web site's features?
Of course, signs of this fact are already showing on the web, as Google offers an API to connect to their user base so that programmers can interact with that. As Google's influence spreads around the Web, we are more likely to see something like this in action. Microsoft tried it with the MSN Passport, which was mostly used for Microsoft web sites and it worked OK.
Of course, there are major downsides to this idea. Google, who we think is the most likely company to have a major impact on implementation of an idea like this, will gain even more power and influence over Internet and will provide a service which will enable them to spread their influence even faster. This will be another 'intrusion' on users' privacy, but would be a useful service and one which would make many people's password management life much easier overall.
6:15 PM 
