Semantic and ubiqutous web is with us right now and we are able to make the most of it for your business
The concept of Web 2.0 is created around the idea of 'everyone having the access to the same power of the web'. Is this really true?
As soon as you start running a business you quickly realise that understanding the difference between 'talk' and 'action' is a crucial skill if you are to make through the 'junk' of thoughts and promises that are all around nowadays.
Web 2.0 is being 'sold' as a concept which exists to enable the average Joe Bloggs to become 'somebody' and influence other people without having to do much or have much.
Truth is that this is not really possible in real life.
Web 2.0 proves to be dominated by a hand full of companies who are able to keep a monopoly and a pretty tight grip on the way in which Internet works.
So nowadays we have Google, Microsoft, Amazon, Yahoo (to lesser extent), You Tube (now part of Google), MySpace and few other companies who have the 'control over web traffic'.
What happened to our Joe Bloggs? He now has to 'work' for all these companies and divulge as much of his own (personal) information as possible if he is to create any visibility for himself.
In reality our Joe Bloggs is working on building a 'tool' for these companies which will have so much knowledge built into it that the word 'monopoly' might change to the word 'permanent oligopoly' as these companies will 'lock' the market once and for all with their 'all knowing tools'.
The real 'winner' in Web 2.0 is the one who has access to and builds a 'tool' with which to 'run the show'.
In order to have the 'tool' one has to have enough money to create and build huge data management centres and server farms in order to run the show.
There is also the 'blocker' of someone having ownership over a patent such as a PageRank algorithm (which I believe is twelve thousand pages long), which takes huge amount of thinking time and plenty of intelligence to develop.
Average Joe Bloggs is unable to do all this and is stuck with writing his mostly meaningless blogs, aiding the massive oligopoly and helping develop the largest and most extensive knowledge machine even witnessed by any human civilization.
6:15 PM 
