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A quick strategic overview of where the fastest growing company of all time is heading.
What is Google really up to?
Most of us have read and are aware of the line: “Google's mission is to organize the world's information and make it universally accessible and useful”.
What does this really mean? What is really going to happen with regards to this mission?
Not many people are able to give an answer to these questions, including Google's CEO Eric Schmidt.
Why is this so, you may ask? A simple answer to that question is that Google's mission is arguably the biggest idea anyone has today in the corporate world.
People are even struggling to work out the real potential of the idea and the real scale of the operations that will need to be undertaken in order to make it happen.
What is also interesting is that Google's mission can never be fulfilled, giving the company an ongoing scope for working on something new and interesting in the realm of information mining and knowledge management.
For a while now I have been talking to people that Google is not what it seems, or what most people deem it to be ... a search engine.
Google, at the very least, is some form of an ultimate knowledge machine, which, in the knowledge age, cannot be an irrelevant tool to have and use (all of the time!).
Microsoft, as well as Yahoo, often seem to misinterpret the reality of what is going on at Google and dismiss it for some sort of a semi irrelevant on line application test project on a large scale.
I have been using most of Google's services regularly for a while now and have overall been very satisfied with them.
Can they be improved? Of course! Just like any product or service in the world, most Google's services and products are subject to ongoing change.
Important fact to outline is that Google gives me a practical impression that they are listening type of an organisation.
Why? Well, most of the emails I have sent to them have been answered to me in a personal or semi-personal manner, which is nice to see.
The only email they have not answered so far was the one in which I asked for reasons why I did not get the European Analytics Consultant job position with Google.
I understand, however, that certain aspects of their decision making processes they do not want to disclose.
6:15 PM 
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